My writing website is www.enewman.co.uk and I am much more interesting over there. Come on over, there's lots of stories, podcasts and even tea. x

Oh no, it’s been quiet in the best way: I’ve been working on something like a reclusive father who has been spending twelve hours a day in the shed at the bottom of the garden. I can imagine a family gathered at the kitchen window, peering across the lawn, with the mother saying “What on earth is going on in there?”

So what have I been tinkering on in my little virtual shed? Well, all kinds of things really, but one of the most important things has been the realisation that when you run your own business, doing the bits that aren’t aligned to your core skills is really, really hard.

But it also means that when you do things that are in line with your core skills, it totally rocks your world.

And that’s what I’ve been tinkering on: aligning what I do in Your Nisaba with all of my core skills, not just the writing and social media bits.

What this means for you is that I’m going to be introducing some new things here over the next month or three, and I’m so excited about it all that my toes are literally curling under my desk.

But that’s not all. Now I have returned to life after the dreadful flu that destroyed November and most of December, I’m returning to the delightful Bristol social media networking event called Brrism. It’s been revamped, supercharged and is, in my humble opinion, looking fantastic. The details of the next meeting are here and you can order your free ticket there too. As I write this there are only five left, so don’t hang about!

There are also very exciting plans afoot regarding my short story writing and the February Brrism meeting, but that’s all I’m saying for now.

Right, back to my tinkering now. Leave the tea at the door dear, I’ll be out again soon.

Seven months.

Can you imagine how embarrassing it is for a web copywriter to not have a website? It's like a designer dressmaker walking around naked. Well, slightly less embarrassing than that, but not by much.

The name was the first problem, I hope I cracked that. You can read about where it comes from if you’re curious. The next problem was far harder to solve:

I didn’t have a clear idea of who I would be writing for.

What I was really wrestling with was this: I write online press releases, blog posts and articles for businesses who are run by people who don’t participate in the online world. They’re either too busy or simply don’t want to get into social networking and the web in general.

That’s fine, one could even say great, as it means I am extra useful! I interview them once a month, translate that interview into juicy keyword laden content and everyone’s happy. Nobody has to go to the internet if they don’t want to.

But then I thought about what else I want to do with my business. In the spirit of Nisaba, I want to be helpful, I want to offer words and knowledge, but the people who I write for already won’t consume it through a blog. And I love writing blogs.

So I spent the better part of 3 months thinking that I would have to write in a style that wouldn’t alienate them, and then try to get them to come here and join in when that isn’t what they want.

Humpf. Not satisfactory, and on a deep level, it blocked me.

The dilemma was resolved thanks to a sterling workshop delivered by the sparkling Pamela Slim of ‘Escape From Cubicle Nation’ fame. At the risk of sounding like a total fan-girl, she was just as exuberant, enthusiastic and inspiring as I had hoped – and more. She helped me to take a step back and really look at what my plans were for Your Nisaba and giving me the moment of clarity needed to progress.

About halfway through my day with Pam, it hit me. I didn’t have to write for the same people that I provide monthly copywriting services for. I have a huge amount of knowledge that could help other people who are running online businesses, people who already write blogs and participate online like I do, but don’t know about all of the different things they can do with words to help their businesses to grow.

Hurrah! Peace! Resolution!

So, here is my blog based mission: to help people who are already online to learn about how content can help their business. I want to take people like you by the hand and say “Relax, I’m here, I can help with the words and the online PR and the dreaded SEO. Everything is going to be ok.”

I can be myself here. I can run ideas by you and you can ask me questions. Relaxed. Fluffy. Friendly. Just the way I like it.

And for the customers in the real world who don’t read blogs? Well, maybe I’ll be able to lure them here, give them a place to dip a toe in the water. I’ll be writing a newsletter too (hey, you can sign up for that too, even though you’re an enlightened blog reader) so they can get that by e-mail and some of the e-books I have planned should help everyone. I can find them in the real world, whilst people like you can find me online. Everyone’s happy.

So, Your Nisaba is officially launched. How can I help you?

Nisaba be praised. (What’s this about?)