The Constantly Contented package
When was the last time your company newsletter went out on schedule?
Like a belch in the boardroom, a lapsed newsletter is often ignored. Newsletters are a great way to keep in touch with both customers and prospects (with different advantages to your business for each one) and should ideally go out every month at a minimum. Does this happen in your company?
Or does it end up like this; when your business is in a quiet patch, those newsletters are carefully written and always go out on time. Then when times are busy again, writing the newsletter is pushed down the priority list, passed from person to person until it fizzles out.
By the time you hit a quiet patch, half of the emails on your list either don’t exist any more, or the people who use them have forgotten who you are. Oh dear.
Do you feel guilty when you think about your business blog?
So many businesses start a blog with every intention of posting regularly, engaging customers through the comments and gaining some traction in the world of social media. Everybody seems to have one now, but there is one thing about blogs that businesses don’t appreciate until it’s too late:
Blogs need to be updated regularly (once a week minimum) and it is so easy to let that schedule slip.
Suddenly, your blog hasn’t been updated for a month, then two months and then it’s not a blog anymore. It’s an embarrassment.
A stale blog is more obvious than a stale website
The rules are different when it comes to business blogging; you can’t update it once every few months without looking like something has gone horribly wrong. Keeping a blog changes from an ideal way to produce fresh, engaging content, to a chore that keeps being pushed to the bottom of your to-do list.
What do these lapsed communications from your business say about your reliability?
I’ll leave it to you to decide the answer to that one; I’m already feeling pretty bad about laying out the guilt here. It’s in a good cause though, because if you are experiencing any of these;
- Regretting starting that blog
- Running out of ideas for your newsletters
- Seeing a decrease in positive responses to newsletters
- Not getting any kind of exposure online
…you must be feeling pretty awful. Add in the other ‘shoulds’ like “We should be writing press releases” and “We should be producing white papers and articles to increase our credibility” and it all gets a bit too much.
So what do you do? Leave it to the other businesses (who obviously have far too much time on their hands)? Try to muddle through?
Well, you could do that. You could send out sporadic newsletters as and when you can find the time. You could kill the blog and never mention it again.
But all that says to me is lost opportunities and poor management of customer relationships. If you disagree, then you may as well stop reading now, as I am about to offer you a solution.
I want you to be constantly contented…
The nutshell: The Constantly Contented package is a rolling programme of online pr and customer communications content production. Every month we have an interview, and from that I produce: 3 press releases written and distributed online, 1 article distributed online, 2 newsletters and four blog posts (1 per week).
Your Nisaba’s Constantly Contented package rejuvenates these flagging resources and integrates them with a wider marketing strategy, increasing the power of all of your customer communications. It also ensures that you will never be at a loss for topics ever again. If having a plan and topics to write about doesn’t inspire you to write again, or magically make time that you don’t have appear again, I can write it all for you.
The takeaway for the page scanners:
• I can design a 12 month schedule of blog, newsletter and online PR content that will increase the power of your offline marketing.
• It will enable you to really build relationships with your prospects, keep your customers informed and happy, and ensure you’re never stuck for content ideas again
• I can even write it all for you; up to four blog posts, three press releases, two newsletters (all posted/distributed online for you), and one article per month, with no more than an hour of time investment from you.
Tailored to fit your needs
If you just need to be put on track and given a detailed content plan, I can just do the strategic planning bit and had it back over to you.
Cost: £150 plus a couple of hours of your time.
If you want me to come up with the plan and then write it for you every month, prices start at £750 per month up to £1000 per month(including VAT), depending on what content you need; you might not have a blog for example.
What are your thoughts?
Thanks goodness for that, let’s get started, I need a newsletter for next week!
Fantastic, drop me a line and we’ll talk.
This sounds great, but it might be more than we need. Do you offer a smaller package?
Yes, I shrink the content production down to whatever you need (and of course the price shrinks with it!)
I don’t know what I need.
That's not a problem, some businesses only need a regular newsletter, or only need online PR to get themselves noticed online. It all depends on your business, your industry and your ambitions. If you want to think about it, you could always pop over to the blog, get in touch for a chat, or sign up to the newsletter to get tips and advice whilst you're having a think about it all.
Actually, signing up to the Your Nisaba newsletter is a good idea for all of you who have got all the way to the bottom of this page, bless you!